How Can Data Visualization Influence Business Decision-Making?


    How Can Data Visualization Influence Business Decision-Making?

    When asked about the impact of data visualization on business decisions, a Data Scientist recounts how visualizing data brought to light a critical classification error. Alongside expert insights, we've included additional answers that highlight the diverse ways visual data can transform business strategies and bolster decision-making confidence. From optimizing staffing to sharpening a competitive edge, discover how visual storytelling influences the corporate world.

    • Uncovered Data Classification Error
    • Optimized Staffing Through Peak Analysis
    • Expedited Decisions with Visual Tools
    • Unearthed Patterns Prompt Strategy Shift
    • Visual Trends Guide Market Focus
    • Visual Data Boosts Decision Confidence
    • Sharpen Competitive Edge with Visuals

    Uncovered Data Classification Error

    While conducting the historical data review for a Marketing Mix Optimization project for a pharmaceutical drug, it was revealed that the exposure-to-spend ratio for one of the marketing channels—Speaker Program Events—differed vastly from the expected value. Also, for many events, the cost was similar to that of another marketing channel—Physician Detailing. Upon further inspection, it was found that whenever a detailing session for more than one physician was conducted, it got wrongly classified in the system as a Speaker Program instead of Group Detailing. Due to this discrepancy being captured at the visualization stage, 1. We were able to identify a key flaw in the backend logic implemented in the Salesforce platform. 2. This led to the implementation of another layer of check and validation rules to assess data quality. 3. It saved the client and the analysis team greatly in terms of effort, time, and cost as the MMM project was shelved in the data gathering stage itself.

    Farheen Hasnat
    Farheen HasnatData Scientist, Cognizant Technology Solutions

    Optimized Staffing Through Peak Analysis

    In a project for a local ISP, data visualization revealed distinct peaks in customer support calls during evenings and weekends. This prompted a reallocation of staffing resources to align with peak demand periods, resulting in reduced call wait times and improved customer satisfaction. Additionally, proactive messaging on the website informed users about expected wait times, encouraging self-service options during off-peak hours. As a result, the company experienced increased efficiency in customer service operations and higher satisfaction scores. The data visualization significantly influenced strategic resource allocation, leading to tangible improvements in business outcomes.

    Kushik Naveen
    Kushik NaveenData Analyst, Sail Internet

    Expedited Decisions with Visual Tools

    Data visualization serves as a clarifying tool by presenting complex datasets in a more manageable format. This can expedite the decision-making process by offering a clearer understanding of bulk information through charts and graphs. By transforming rows of numbers into visual elements, these tools allow decision-makers to grasp intricate details promptly.

    As a result, teams can arrive at conclusions faster and execute business actions more effectively. Data visuals can encourage stakeholders to quickly evaluate the insights and move towards making timely, informed decisions.

    Unearthed Patterns Prompt Strategy Shift

    The power of data visualization lies in its ability to unearth patterns that might go unnoticed in traditional spreadsheets. Through the use of heat maps, bubble clouds, or line graphs, subtle relationships and correlations between different pieces of data become apparent. This revelation can be pivotal for a business, as it may suggest a new direction or highlight the need for a change in strategy.

    By identifying these patterns, companies can redirect resources to capitalize on these new opportunities. Examine your data visually to identify unseen trends that could redefine your business strategy.

    Visual Trends Guide Market Focus

    With data visualization, spotting trends becomes more intuitive, guiding businesses to focus on relevant market dynamics. For example, a moving average line on a graph can highlight a sales trend over time, making it clear where market interest is growing or waning. Understanding these trends is crucial in adapting to consumer demands and staying ahead of market shifts.

    In such a way, data visualization acts as a compass, pointing the business towards areas that promise growth and away from stagnant ones. Use visual trends to target emerging markets and innovate ahead of your competitors.

    Visual Data Boosts Decision Confidence

    Efficiently digesting data is crucial for making confident business choices, and data visualization significantly aids in this process. When information is displayed graphically, it becomes easier to interpret and can lead to quicker understanding among team members of different expertise levels. This improved comprehension boosts the level of confidence in the choices made, as stakeholders feel more secure about the information provided.

    Decisions based on a firm understanding of data are often more successful and can be taken with assurance. Trust in your data's visual story to guide you toward confident decision-making.

    Sharpen Competitive Edge with Visuals

    Data visualization enables businesses to compare their metrics with those of their competitors in a direct and impactful manner. By putting data side by side in a visual context, it becomes easier to see where one stands in the competitive landscape. This insight can highlight areas of strength to be leveraged and weaknesses to be improved upon.

    In an age where competition is fierce, having this level of analytical clarity can be a significant advantage. Leverage visual comparisons to sharpen your competitive edge and outmaneuver the competition.